Money rules the world, they say. In my opinion, it is the big corporations holding the money who rule the world. The bigger a company, the more loopholes there seems to be. Huge corporations can afford the best lawyers and deter the ordinary citizen from rebelliousness alone by their huge capital. Additionally, they prove over and over again, that a quick profit is far more important than sustainable production for a long time. However, they have forgotten one thing: they are few, we are many.
Whether you have to sue money from an airline for a delay, struggle with the diesel engine of your car or the car dealer of trust “installs” a mistake while repairing your car. Every time it costs your nerves and time, is no fun and spoils the day. Besides, the person in front of you is probably uninvolved in your problem. Letting your anger out on him doesn´t help anyone involved. Those who determine decisions about business alignment, philosophy and approaches usually have nothing to do with the end customer. Of course, there are also companies that pay attention to details such as the environment, humanity and compatibility, but the currently largest ones belong to a different category.
As I said – we are many. A peaceful solution is, that everyone adapts their buying habits. Of course, the jungle of brands, discounters and health food stores is hard to see through and you kind if need a degree in order to deal with the large and small prints – as in law, politics or when concluding a mobile phone contract, by the way. Well-known and proven/ felt as harmful content or packaging materials such as palm oil, plastic on fruits and vegetables or the countless additives for stabilization and flavor enhancement – you can dodge them easily after only a short read on the internet. With the conscious decision to the competing product you deliver a clear statement with your payment. This statement from a large number of people over a longer period triggers a new kind of market and brand design – I’m 100% sure.
Only with collapsing turnovers the big companies will be forced to rethink – and if they decide against this, let the competition win some market value. By consciously controlling our buying behavior, we are also changing the working conditions of the actual producers of our products, strengthening a sustainable economy and doing a small part to make the world a better place – even if its only for the coffee farmers in Colombia, the vegetable growers in Spain or the seamstress in Bangladesh – but the effort eventually comes back . What come around, goes around.
Another thing is our personal attitude to our consumption behavior. We pay little attention to what lands on our plates, but we (in parts!) know about the latest smartphone devices and yearn for the release of features, that the competition had built in years ago. However, marketing has convinced us, that these innovations are unprecedented. The fact, that a big company “stretches” the truth a bit in order to get sales, is also logical. Also, walk through the food shelves with your eyes open and consider how far away this is from a sensory overload.
Our poverty gap is getting bigger, for one simple reason: Poverty causes more poverty. Rather than just buying a new mattress, you’d rather risk suffering from back problems the following year. But then, it’s almost impossible to work for the new mattress, as your back hurts – a simple example. As statistics show, less money means less education, which over the years and decades enhances the problem more and more and harms a healthy middle class.
For this, we also have the problem, that manager salaries are getting bigger, but the broad mass earns too little. Here fits a model that is called “Boiled Frog Syndrome”. In this mental experiment, put a live frog in a pot of water on the stove. The cold-blooded frog adjusts its temperature to the water. If you now slowly (!) heat the water, the frog does not notice the change and tries to adapt. As the temperature increases, however, adapting becomes more and more difficult, and when he realizes that his behavior is killing him, it is too late and he lacks the strength to jump out of the water.
If you now reflect yourself and your previous life – in which situations were you the frog, in which the stove? As with everything in life, there are two sides to this story. In my opinion, we have to start and realize that life is more than money – but in our time a lot of people think differently and get into positions in spite of, or rather due to this life-despising attitude, where someone without conscience should never be. Why is it, that a corporation, that fully recognizes the “Human Rights on Water, adopted by the United Nations General Assembly in 2010” is eroding people’s water supplies and dehydrating landscapes in poor countries? Incidentally, the Group annually draws seven billion euros in profits from water trading – is that normal?
Of these things, our media barely report. However, if our mass media would insist, that such things come to light and the broad masses learn about it, unimaginable how quickly things would change – and the ratings would probably be far better and even deserved.
What is your opinion on this topic? I have described only a few basic features here. But I could fill a lot more pages about this topic. What do you think? Leave me a comment, write me an e-mail or a message via social media!